Do you want to rank #1 on Google ?, Do you need 25-30 % increase in traffic and leads for your Business ?
Please read on ...
We at, Vighnaharta Digital offer high quality SEO services in Thane with Guaranteed results ...
We use proven White Hat SEO techniques to follow Search engine rules, policies and adopt ethical strategies to improve your Web Site's rankings in the Search Engine Results.
Search Engine Optimization(SEO) is an art of analyzing your Website's contents and editing the webpages by modifying,adding content,improving the coding to increase its relevance to the niche keywords, so that your site's Internet Search engines rank the Web pages higher.SEO improves your Site's visibility, ranks your web pages higher in organic search results.SEO results in more visitor's viewing your Website and if they like your site, Customer conversion would occur - thus increasing your Sales.
Keyword research - SEO involves doing a Keyword research relevant to your business to figure out which segment of Web Surfers would find your site and which Keywords are most likely to fetch more visitor's to your website.
On-Page Optimization - On-Page Optimization keeps the pages readable by simple and clear coding,it ensures your site has a rigid structure with no broken or outdated links and ensures your Site has relevent keywords and key phrases in the Meta Description Tag,Meta Keywords Tag,Page heading and most importantly Site's Content.
Off Page Optimization - Off Page Optimization increases the number of Back Links, which increases your Site's traffic. Link building is a technique which indicates that your WebSite is genuine and has relevant content. Link baiting is a new technique of getting popularity by writing articles,posts,creating Press releases relevant with links to your Web Site.Blogs and forums attract many readers. With Good Quality Information, these readers would most likely visit your website and become customers.
As you would be aware, Google is constantly evolving its Search Ranking algorithms every year. In 2017 - Google AMP (Accelerated Mobile Pages) emerged and there was an increase in the use of Backlinks.
In 2018, we can expect many new emerging trends which would impact SEO Factors which are inherently important to Digital Marketing.
1. Search Engine Result Page (SERP) Features
SERP feature is any inorganic result shown on a Search Engine Result Page such as
Ad Words, news block, rich snippets, and site ratings. Such Features add a visual
layer to an existing result. Site links, videos, tweets, shopping results would
also get prominently highlighted in Search Engine Result Pages.
2. Rich Snippets
A rich snippet is a structured data markup which web developers add to their web page.
A rich snippet enhances the search results by adding pictures, ratings, and a website
URL. While designing the websites you need to make sure rich snippets of web pages
have a condensed title with ’|’ in it. Such rich snippets would have more click-through rate.
3. Page Speed -
In today’s fast-moving digital environment, where speed is the most crucial factor
- this is a more dominant SEO Factor, Google’s recommends a Page Loading Speed of 3
sec or less for loading any web page. Google provides a tool - Page Speed Insights,
which would help you in optimizing Your Web Page Speed, it also provides insights
for various optimization techniques to improve the website speed.
4. Content Relevance –
Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a
mathematical technique called singular value decomposition to identify patterns
between terms and concepts. Search Engines rate your Web Site content using
Latent Semantic Indexing, it scans your website and verifies the content using
related terms and keywords and checks if the content is relevant and comprehensive.
While developing any websites you need to focus more attention on the content and
make sure it is relevant and comprehensible to the topic of your Web site.
5. Voice Search in Google - People searching on Google speak out instead of typing their keywords, so Voice Search is becoming more important and it needs to build up in your SEO strategy as we may pronounce words differently than we write.So SEO strategy should include conversational words which are similar to keywords.
6. Mobile Friendly Sites –
Billions of people are using Mobile version of the Web Sites, as it is quite convenient.
Mobile Site is now a Search Ranking Factor; in fact, Google indexes your Mobile Web
Site before the Desktop version of your Web Site. Responsive Web Design feature
supported by many Web development technologies such as Bootstrap makes your website
Mobile or Tablet Friendly.
Why Mobile-Friendly Sites ?
7. Link-less Backlinks - A news article mentioning a brand name; a business or a review done for a Business or a Brand on another Web Site, Blog or in Social Media are all examples of link-less backlinks which are becoming relevant today. There is also a risk involved in mentioning your brand or business name everywhere on the web, if so it may be considered as spamming. One of the easiest ways to promote your brand or business using link-less backlinks; is to mention your brand or business name in any relevant articles, blogs or in social media so it goes with the flow.
It takes time and efforts to stay updated with the current trends and align your online business with latest search engine updates!