Search Engine Marketing (SEM) is a technique to promote a website using Paid Advertising, resulting in its higher ranking in the Search Engine Result Pages (SERPs).
Google AdWords is the most popular and widely used PPC advertising platform in the World.Adwords work on a Pay per click model,when a user searches on Google for a Keyword, the Google Search engine searches for AdWords advertisers based on their Ad Rank.CPC Bid & Quality Score are the two key factors for determining Ad Rank.
CPC Bid is the highest amount the advertiser is willing to pay for a click for your ad. Quality Score is the Google's rating of the quality and relevance of your keywords and ads. Google shows Ads of Advertisers with a higher Ad Rank. Prominent features of AdWords are Re-marketing, Ad Extensions, Click to Call and Customer Match.
Bing Ads is a paid advertising service provided by Microsoft, which displays ads on Bing and Yahoo Search engines.
Vighnaharta Digital is a Search Engine Marketing Firm in Thane, we offer sem and ppc services in Thane. We, undertake the following Steps for Search Engine Marketing -